The home of better Pay As You Go energy

No Standing Charge, more control, plenty of benefits and no hidden surprises – that’s what you get with the UK’s Pay As You Go specialists.

The home of better Pay As You Go energy

Pay As You Go energy
built around real life

Better PAYG Energy

Our Smart Pay As You Go experience is fair, simple and designed around your day-to-day. Switching to Utilita offers flexible payments, helpful technology and practical support built with one thing in mind – you.

Only pay for what you use

No Standing Charge

With our Smart PAYG tariffs, there’s no daily Standing Charge, so you’re not charged for the days when you use no energy.

Flexible Payments

Top-up however it suits you

Use My Utilita to top-up, check your balance and manage everyday energy wherever you are.

Help at your fingertips

Support when you need it

From POWER UP and Emergency Credit to face-to-face help at our Energy Hubs, there are different ways to get support when you need it.

Exclusive rewards

Extra rewards for our customers

Access Utilita Extra through My Utilita for free chances to win cash, home tech, gift cards, tickets and experiences.

Only pay for what you use
No Standing Charge

With our Smart PAYG tariffs, there’s no daily Standing Charge, so you’re not charged for the days when you use no energy.

Flexible Payments
Top-up however it suits you

Use My Utilita to top-up, check your balance and manage everyday energy wherever you are.

Help at your fingertips
Support when you need it

From POWER UP and Emergency Credit to face-to-face help at our Energy Hubs, there are different ways to get support when you need it.

Exclusive rewards
Extra rewards for our customers

Access Utilita Extra through My Utilita for free chances to win cash, home tech, gift cards, tickets and experiences.

Fair Pay As You Go tariffs designed for real life

Some energy suppliers treat Pay As You Go customers as an afterthought. We don’t. Our tariffs are made for prepayment customers, with no standing charge, no exit fees and competitive rates. Take a look at our popular tariffs below.

 

Our Tariffs

Our most popular tariff

Smart Energy

Tariff breakdown:

  • Variable tariff
  • Includes two Unit Rates.
  • Variable tariff (prices based on the Energy Price Cap).
  • Requires a smart meter (we can install one free of charge).
  • No Standing Charge.
  • No exit fee.

View tariff rates for your area here.

How does it work? 

Your first 2kWh of electricity or gas used per day is charged at a slightly higher rate, and any usage after that is charged at a cheaper rate

What are the benefits?

For the large majority of customers, the Smart Energy tariff is the cheapest Utilita tariff on offer. There’s no Standing Charge so you only pay for the energy you actually use

Our most popular tariff

Smart Energy

Tariff breakdown:

  • Variable tariff
  • Includes two Unit Rates.
  • Variable tariff (prices based on the Energy Price Cap).
  • Requires a smart meter (we can install one free of charge).
  • No Standing Charge.
  • No exit fee.

View tariff rates for your area here.

How does it work? 

Your first 2kWh of electricity or gas used per day is charged at a slightly higher rate, and any usage after that is charged at a cheaper rate

What are the benefits?

For the large majority of customers, the Smart Energy tariff is the cheapest Utilita tariff on offer. There’s no Standing Charge so you only pay for the energy you actually use

Cheaper  energy overnight

Smart E7

Tariff breakdown:

  • Variable tariff
  • Designed to pair with an Economy 7 electricity meter.
  • Includes a cheaper Night Rate.
  • Requires a smart meter (we can install one free of charge).
  • No Standing Charge.
  • No exit fee.

View tariff rates for your area here.

How does it work?

Your first kWh of electricity used per day is charged at a slightly higher rate, any daytime usage after that is charged at a cheaper rate, and any energy used between midnight and 7am is charged at a significantly lower rate

What are the benefits?

Our Smart E7 tariff allows you to charge an electric car, run a storage heater or an electric fan, and even put the washing on overnight. The cheaper Night Rate means your money will stretch further when powering your home past midnight.

See what our
customers think

Testimonials

Don’t just take our word for it. See what our customers have to say about switching, saving and getting more from their energy.

Brilliant company! I’ve had nothing but great experiences when I’ve rang them and they have helped me out several times.

Neil
Utilita Customer

Made everything more convenient for me to top up anywhere, anytime!

Nathaniel
Utilita Customer

One of the best utility providers around. Won £50 energy from a competition, no standing charges, and easy to use app to monitor energy useage. What’s not to like?

One of the best providers

Mr Wellman
Utilita Customer

Great service and I have recently won £50 electric in their prize draw which has helped me and my family tremendously!!! Thank you Utilita!!!

Kirby
Utilita Customer

Brilliant company and the app is really easy to use. They are really helpful if you are struggling too and no standard charge saves me hundreds

Karen
Utilita Customer

Easy to do top ups and the added bonus of being entered in a draw to win a prize for free. I recently had £50 put on my electricity balance from being a winner which was great. Never have any problems with Utilita.

June
Utilita Customer

Great service all around. I love the auto pay option, been with Utilita for many years and very pleased .

H Mouizerh
Utilita Customer

I was delighted to win £50 of free electricity in the Jackpot draw. The prize was credited directly to my meter quickly and without any hassle, making the whole process simple and convenient. A great surprise and a fantastic customer experience thank you!

Francis
Utilita Customer

Regular jackpot draws are a massive bonus, recently won £50 of free energy which was a great surprise!

Lauren
Utilita Customer

Easy as 1,2,3

Top-up your way,
from just £2

Choosing to Pay As You Go should never feel like a chore. We've built our systems to work effortlessly around your normal routine. Whether you're scrolling on the sofa, or shopping in town – topping-up is easy.
  • My Utilita app or online

    My Utilita app or online

    In your app, simply tap the 'Payments' icon and choose the meter (or meters) you'd like to top-up. Your credit will hit your meters in seconds. Prefer an online browser? Sign-in, or if you don’t have your details to hand, pay as a guest.

  • Auto Pay

    Auto Pay

    Prefer your energy to take care of itself? With Autopay, your meter will automatically top-up whenever your balance drops to £2. You decide the top-up amount so there's never a surprise charge. You'll have all the control of Pay As You Go, without ever having to manually top-up.

  • In-person

    In-person

    Manage your household budget with cash? Visit any PayPoint or Payzone store with your Top-Up Card and you can top-up your meter instantly from just £5. There are thousands of locations, so you'll never be far from your local branch.

  • On the phone

    On the phone

    Don't have access to the internet, or you'd rather top-up over the phone? Works for us. Just call our automated Top-Up Line on 03452 068 333 day or night and follow the prompts. Make sure to have your bank card to hand.

Why choose Utilita?

Fairer energy built
around your life

Choosing your energy supplier isn’t just about the gas and electricity that comes through the pipes and wires. It’s about how that supplier treats you.

My Utilita App

Your energy,
in your hands

Your My Utilita app is your energy companion in your pocket. Top-up in seconds, track your energy usage, put money aside for the Winter and access personalised energy-saving tips that’ll make a real difference.

Explore our app
Flexible Support

In-Person. Online.
Over the phone.

Walk into your local Energy Hub anytime – we’re one of the few suppliers you can talk to face-to-face. Not heading out? No problem. Reach out on Live Chat, over the phone at 0345 207 2000, or check out our Help Centre – whatever you need.

Find your nearest hub
Utilita Extra

Rewards,
just because

Every week, there’s fresh FREE chances to win – sometimes it’s a little extra, sometimes it’s a lot more than that. From gig tickets and seats at some of the UK’s biggest football games to £5,000 up for grabs every month, we believe in giving back to the people who choose Utilita.

Explore Utilita Extra
Join Utilita Today

Get a quote today,
and take control of
your energy

Start your switch to smart, simple energy in just a few steps. Tell us a little about your home, get your quote, and we’ll take care of the rest.

What does
Smart Pay As You Go energy mean?

Pay As You Go Energy Explained

Our Smart prepayment tariffs combine the flexibility of Pay As You Go energy tariffs, with the convenience of a smart meter, for the best all round energy experience.

What is a
prepaid meter?

Prepayment, or ‘Pay As You Go’ meters let you pay for your gas and electricity before you use it. Instead of getting a surprise bill at the end of the month, you add your credit first and your balance goes down as you use your energy.

We’re big advocates of Smart, and knowing exactly where your money is being spent. By having your meter connect directly to us, it allows you to monitor your energy in real-time, access personalised energy-saving tips, and top-up directly from the touch of a button in our My Utilita app.

Older legacy meters use electricity and gas keys or cards, which need to be topped-up at the shop. It works, but it’s not convenient or suited to real life.

Everyday support

What happens if
I run out of credit?

People often associate Pay As You Go energy with the lights going out if you can’t top-up. But we do all we can to stop you sitting in the dark when you’re out of credit. We’ve got plenty of support options when budgets are stretched and meters are running low.

You're covered

£15 Emergency Credit

Run out of credit? No problem – simply activate your Emergency Credit on your meter, in your My Utilita app, or on your Smart Display to get back up and running.

Explore Emergency Credit
Protecting supply

Friendly Credit Hours

We’ll never leave you off supply in the evenings. From 2pm-10am1 the next working day, plus all day every weekend and bank holiday, your supply stays on automatically. That’s even after you’ve used your Emergency Credit! Monitor your Friendly Credit Hours and top-up again in the My Utilita app.

View Friendly Credit
Extra Financial support

POWER UP

Money tight until payday? Take advantage of POWER UP and apply up to £25 gas and electricity credit. It’s not a loan, there’s no interest. It’s simply an advance on your own energy, which you’ll pay back as a percentage of future top-ups.

Explore POWER UP
here to help

Extra support, whenever you
need it

Our features are great when you’re a little short, but if you’re struggling, we’re here to help. Visit our Help Centre, reach out on Live Chat any hour of the day or get access to free third-party help with budgeting and debt advice through from our partners IE Hub and StepChange.

Visit our help centre
Explore your energy options

Is Pay As You Go energy right for me?

Pay As You Go could be a great fit if you like to stay in control of what you spend on energy. Top-up little and often, keep an eye on your balance as you go, and say goodbye to estimated bills.

Flexible Smart Pay As You Go puts you in control. Top-up from as little as £2 whenever your budget allows, rather than waiting for a larger payment to leave your account all at once. The easiest way to top-up is through My Utilita, but you can also add credit online, over the phone or at thousands of PayPoint and Payzone locations nationwide. Whatever works for you, works for us.

With traditional Credit meters, it’s hard to see what your appliances cost to run until your bill arrives weeks later. Smart Pay As You Go lets you to track where your energy is being used from your Smart Display or the My Utilita app. You’ll also get personalised energy-saving tips to help make every penny count. No estimates, no guessing, no unexpected bills. Just simple control over your energy and your budget.

Worried about running out of credit and losing supply? You’re not alone. As a specialist Pay As You Go energy supplier, we get it. That’s why our smart tariffs come with £15 Emergency Credit and generous Friendly Credit Hours across evenings, weekends and bank holidays. So, if you can’t top-up right away, we’ll help keep your supply on when you need it most.

Join Utilita Today

Get your energy quote in seconds

Start your switch to smart, simple energy in just a few steps. Tell us a little about your home, get your quote, and we’ll take care of the rest.

FAQs

A regular credit meter records your usage, and the supplier sends you a bill or takes a Direct Debit after you’ve used the energy. A Pay As You Go (prepayment) meter requires you to top-up your account with credit before you use the energy. Smart Pay As You Go meters give you the added benefit of doing everything digitally via an app, rather than relying on physical top-up keys or cards.

Yes. If you’re switching to Utilita or upgrading your old, traditional prepayment meter to a new smart meter, we’ll install the new smart meter at no additional cost.

Getting started is straightforward. You’ll just need to get a quote from us online. If you decide to switch, we’ll handle the entire process with your current energy supplier. If you already have a smart meter, we can often switch you to our Pay As You Go network remotely without needing to visit your home.

“Better” depends entirely on your household. If you like paying for exactly what you use as you go along, avoiding estimated bills, and tracking your spending in real-time, then a Pay As You Go energy supplier is a great choice. It puts you in total control. If you prefer to set a fixed monthly Direct Debit and forget about it, a traditional credit meter might suit you better.

No. We don’t charge a daily Standing Charge on any of our Pay As You Go tariffs.

It’s a common myth that Pay As You Go (PAYG) means paying more. In July 2023, the Government lowered PAYG prices to fall in line with Direct Debit prices – and now PAYG customers actually have the lowest Ofgem Energy Price Cap level. Plus, with PAYG, you have full control of your consumption, helping you save energy and money.

1subject to change and repayable through Recovery Rate

Start your switch