There’s a YOU
in Utilita for
a reason

Energy should work
for people
Why we’re here
Utilita was founded to challenge an energy market that wasn’t working for everyone. More than two decades later, that same belief still powers everything we do.

Where we started
We began by specialising in Pay As You Go energy and supporting households that were being poorly served by traditional suppliers.
We saw how smart technology could give people greater visibility and control, so we built our energy services around the way customers actually live and pay.

Where we’re going
Today, we’re still finding smarter ways to make energy clearer, simpler and easier to manage.
From useful technology to face-to-face support, we’re building energy around people – not expecting people to work around energy.
Built around real life
The Utilita difference
Energy isn’t one-size-fits-all. We give customers practical tools, clearer information and different ways to get support.
More control.More support.More Extra.
Energy and then some
Our products and services are designed to make energy easier to manage – and give customers something more along the way.

My Utilita
Your energy account in your pocket. Check your balance, top-up, make payments and manage your energy wherever you are.

Utilita Extra
Being a Utilita customer comes with something Extra – including Utilita Jackpot prizes, Utilita Arena benefits and exclusive experiences.

Smarter homes
Explore solar panels, battery storage and smart technology designed to give your home greater control over its energy.
What matters to us
Our values

We put fairness first
We set out to do things differently, support those who need it most and treat everyone equally. Our commitment to fairness ensures transparent pricing, flexible payment options, and no hidden fees.

We believe in smart
Being smart is in our DNA. We’re always evolving and searching for ways to improve our smart energy services through technology innovation – because we understand the value it can bring to people’s lives.

We strive for sustainability
All our operations are geared towards meeting the UK’s net zero by 2050 targets. We’re driving transformational change that’ll make a big dent to global carbon emissions, plus educating people to join the journey – greenwashing just isn’t our style.
Putting our values
into action
Beyond energy
We use our reach, partnerships and experience to support people and communities beyond their energy accounts.
Utilita Giving
Utilita Giving helps households experiencing food and fuel poverty access practical support when they need it most.
Football Rebooted
Football Rebooted helps quality pre-loved football boots find new feet, making the game more accessible and keeping boots out of landfill.

Energy built around you
Get an energy quote in a few simple steps and see what Utilita could offer your home.