Singing like a canary – we're joining forces with Norwich City FC

04 August, 2016

The deal was confirmed today and will see us become the Official Energy Partner of the Championship side – nicknamed The Canaries – for the forthcoming 2016/17 season.

We will work with the club on a number of initiatives throughout the season, including the offer for every Norwich City fan who signs up with us to receive a £25 retail voucher to spend in Canaries Official stores or online with the Club.

Last week we were named the official sponsor of Portsmouth FC’s Academy – with a commitment to give the club £25 for every Pompey fan who signs up with us – and we are also the main club sponsor of our new neighbours, National League title contenders, Eastleigh FC.

Ben Tunnell, Head of Business Development for Norwich City, commented: “We’re delighted to partner with the team at Utilita Energy."

As a commercial department we endeavour to not only find the most favourable partnership deals for the Club, but for our supporters too, and this is a great example of that.

Jem Maidment, Head of Communications at Utilita Energy, added: “Norwich City are a huge club with an outstanding, loyal support – we are absolutely thrilled to become their official energy partner."

We want to engage with the Club and their fans in a smart way. We believe this will be a great deal for the Club, for us, and most importantly Norwich City’s large army of fans who can benefit from our fantastic services.

Norwich were relegated from the Premier League last season but are one of the favourites to bounce back and gain promotion. They sold out virtually every home game last season, enjoying an average crowd of around 27,000 for every home game.

Norwich City fans can sign up online and type in the promo code ‘CANARIES’ when switching – or call 0345 206 8777 and quote ‘CANARIES’.

Find out more here

Rebecca looks after our social media channels, including Customer Care enquires, content and blogs. She’s a bit of a social media guru, and has been with the business since November 2014.

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