Who are we?

We’re the leading provider of smart Pay As You Go energy in Great Britain, installing every customer we supply with free smart meters and a highly competitive tariff. With over 10 years of experience, we put an emphasis on excellent Customer Care, supporting all of our customers with specialist advisors who are experienced in handling any enquiry.

Our story

We uphold a fair price, offer an easy-to-understand product and provide complete transparency with our service offering. Our aim is to always keep things simple – we want our customers to feel in control of their energy usage and spend, not fed up with complex bills and estimated readings.

Established in 2003, we broke into a tough market with the vision of simplifying the service customers were used to receiving from the Big Six. A large proportion of our customer base have joined us through word of mouth, which we believe is testament to the quality of our product and service.

Our Price Commitment, to always be cheaper than the Big Six on a prepayment tariff, was launched 8 years ago and has been maintained ever since, seeing our fourth price cut inside 12 months from April 2015.

We’re proud to now be in the coveted Which? Top 5 for customer satisfaction – here’s what our customers have to say.

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